luxury

The Moral Half-Life of Brands

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Recently I was listening to an episode of The Grey NATO, a podcast focused on “adventure, travel, diving, driving, gear … and most certainly watches”. The hosts fielded a question from a listener who expressed some discomfort with IWC’s Big Pilot’s watch because of its associations with World War II and its development for the … Read more

What is Real Luxury?

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My recent extracurricular reading has focused on understanding more about the luxury industry. That includes the history and sociology of how we, as human beings, interact with and develop desires for luxury goods and experiences, and how large corporations like LVMH have fueled and monetized that desire through marketing, particularly to larger middle-class audiences in … Read more